Luxury Cars: A World of Possibilities for Sales Incentives & Corporate Events
by Anne Thornley-Brown, M.B.A., President

In 2008 & 2009, many companies put their incentive travel programmes on hold due to “optics” or a decline in corporate performance. Some companies are not ready to re-instate their foreign incentive travel programmes. Instead, they are on the lookout for memorable and unique experiences closer to home to reward their team and build customer loyalty.
Inspired by the day I spent with BMW Canada at their Toronto Advanced Driver Training Programme and my recent visit to Montreal during the Formula 1 (F1) Montreal Grand Prix in June, I decided to showcase luxury driving experiences around the world. Luxury driving incentives offer great possibilities as an alternative to foreign incentive travel.
Remember, if you do want to offer any of these incentives for your team, it’s important to make your plans early as all of these experiences sell out quickly.
This blog entry is light on text and heavy on incredible, fast action videos. Pick a location close to you:
Sit back, relax, and explore.

Canada
Toronto
This experience was great fun and a sure-fire strategy for improving the driving skills of your sales teams and the other members of your team who are on the road.

It’s a combination of classroom instruction and exercises in a BMW training vehicle on their closed track.
When? July
- Full Day: 20 People
- Half Day: Two Groups of 16
This is the video of the oversteering exercise that I shot during the day I spent with BMW Canada. I learned a lot . The instructors were very supportive but I must admit that I was too much of a “fraidy cat” to make may car spinout when it was my turn to try it. Oh well, next time.
Honda Indy
NASCAR Canadian Tire Series
- When? July
Mosport International Raceway
When? All Year
Montreal
When? Late January – Early February
- Full Day: 16 People
F1 Montreal Grand Prix
When? June
USA
Winter Driving School
South Carolina
United Arab Emirates
Dubai
BMW Advanced Driver Training
Abu Dhabi
Formula 1 – F1 Abu Dhabi Grand Prix
When? November 12 – 14, 2010
When? Year Round (Opening November, 2010)
Bahrain
BMW Driving School
Formula 1 (F1) – Bahrain Grand Prix
When? March
Japan
Suzuka
Formula 1 (F1) – Japanese Grand Prix
When? October 8 – 10, 2010
Singapore
Formula 1 (F1) – Singtel Singapore Grand Prix
When? October 8 – 10, 2010
BMW Advanced Driver Training
Malaysia
Bukit Tinggi Downhill
Every October, adrenaline junkies get to experience the thrill of racing like stunt drivers down one of Malaysia’s tallest hills. Take a peek at what happens.
Sepang International Circuit
BMW Advanced Driver Training
Kuala Lumpur
Formula 1 (F1) – Petronas Malaysian Grand Prix
When? April
Other Destinations
BMW Advanced Driver Training
Also Available in Japan, Sweden, Singapore, Malaysia, South Carolina
When You’re Ready to Go
Whether you decide to stay home in 2010 and 2011 or you’re ready to venture further afield, we’ll take you there. Executive Oasis International would be pleased to arrange:
- a day excursion to a local adventure with time for your business meeting
- a full package bundling a luxury driving experience with transfers, hotel, transportation to and from the track, meeting facilities, business facilitation, tours, excursions, gala awards dinner
Contact Executive Oasis International for more information about any of these luxury driving exeriences for corporate events and incentives: