Luxury Car Events to Reward Corporate Teams

Luxury Cars: A World of Possibilities for Sales Incentives & Corporate Events

by Anne Thornley-Brown, M.B.A., President

Executive Oasis International



In 2008 & 2009, many companies put their incentive travel programmes on hold due to “optics” or a decline in corporate performance. Some companies are not ready to re-instate their foreign incentive travel programmes. Instead, they are on the lookout for memorable and unique experiences closer to home to reward their team and build customer loyalty.

Inspired by the day I spent with BMW Canada at their Toronto Advanced Driver Training Programme and my recent visit to Montreal during the Formula 1 (F1) Montreal Grand Prix in June, I decided to showcase luxury driving experiences around the world. Luxury driving incentives offer great possibilities as an alternative to foreign incentive travel.

Remember, if you do want to offer any of these incentives for your team, it’s important to make your plans early as all of these experiences sell out quickly.

This blog entry is light on text and heavy on incredible, fast action videos. Pick a location close to you:

Sit back, relax, and explore.





BMW Advanced Driver Training

This experience was great fun and a sure-fire strategy for improving the driving skills of your sales teams and the other members of your team who are on the road.



It’s a combination of classroom instruction and exercises in a BMW training vehicle on their closed track.

When? July

  • Full Day: 20 People
  • Half Day: Two Groups of 16

This is the video of the oversteering exercise that I shot during the day I spent with BMW Canada. I learned a lot . The instructors were very supportive but I must admit that I was too much of a “fraidy cat” to make may car spinout when it was my turn to try it. Oh well, next time.





Honda Indy



NASCAR Canadian Tire Series

  • When? July



Mosport International Raceway

When? All Year






BMW Winter Driving School

When? Late January – Early February

  • Full Day: 16 People



F1 Montreal Grand Prix

When? June


When You’re Ready to Go

Whether you decide to stay home in 2016 or you’re ready to venture further afield, we’ll take you there. Executive Oasis International would be pleased to arrange:

  • a day excursion to a local adventure with time for your business meeting
  • a full package bundling a luxury driving experience meeting facilities, business facilitation, tours, excursions, gala awards dinner

Contact Executive Oasis International for more information about any of these luxury driving experiences for corporate events and team building.

Luxury Corporate Events




Winter Driving School



South Carolina





United Arab Emirates


BMW Advanced Driver Training



Abu Dhabi

Formula 1 – F1 Abu Dhabi Grand Prix

When? November





Ferrari World

When? Year Round (Opening November, 2010)






BMW Driving School



Formula 1 (F1) – Bahrain Grand Prix

When? March







Formula 1 (F1) – Japanese Grand Prix

When? October






Formula 1 (F1) – Singtel Singapore Grand Prix

When? October



BMW Advanced Driver Training






Bukit Tinggi Downhill

Every October, adrenaline junkies get to experience the thrill of racing like stunt drivers down one of Malaysia’s tallest hills. Take a peek at what happens.


Sepang International Circuit

BMW Advanced Driver Training




Kuala Lumpur

Formula 1 (F1) – Petronas Malaysian Grand Prix

When? April





Other Destinations

BMW Advanced Driver Training

Also Available in Japan, Sweden, Singapore, Malaysia, South Carolina





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